In response to Apple adding a 30% “Tax” on anything bought inside apps and subscriptions, Amazon has released a HTML5 version of Kindle (source).
This is an interesting turn of events and one I’ve been waiting for. The capability leap of HTML5 seems to create a little bit of sanity in this space. Much like everything was a desktop app before WWW matured, everything on a mobile device is an app today. Even company contact info it seems.
Just because everything can be an app, doesn’t mean it should. Now we have other very strong alternatives as Amazon just showed.