Last week I held a presentation on urban evolution and the digitalization of our cities at the Swedish TechDays it was a conversation on the drivers behind the smartness or our cities. On how internet of things was enabling this.
If internet of things can digitalize our famers. Our cities can’t be far behind. The above image is from my technology vision talk, I shared this in the smart cities talk because I believe that what is happening here is important. We are not seeing robotic cows, but we are seeing the blur of the physical and digital worlds.
When a farmer painlessly can put a chip into cow and let it transmit data. Correlate that with data on milk quality, weather, food and all other data possible to capture. The farmer will embark on a journey that makes his business digital.
Similarly to what I discussed in my post about smart vending machines the farmer can draw insights and get a better understanding of his business. He can use these insights to optimize his farm and ensure the best quality of milk.
But this digitalization opens up for other business models as well. What if this farmer sold his insights to other farms? He could be rewarded for the effective way he runs his farm in more then one way. He could create new revenue streams. For a non-digitalized farmer this would be unthinkable.
For a digitalized farmer, this is just the art of the possible realized.
A few weeks ago we discussed with a client on the possibility to replace their point of sales system with a modern solution built on Dynamics AX for Retail and a customized device UI’s. They provide a service to their customers with a POS and logistics of goods. Their current solution was very near end of life and they had heard that we built something in their industry they wanted to see.
For this client, service innovation is not luxury. It is what they offer to their clients. Today they deliver a single service and feel the pressure from other vendors. Even their customers demand more, something I discussed in my post on digital innovation and the bear experience. By not bringing new services and innovations to their customers, the market opens up.
If you are a service company, what you bring is unique value. At the moment you can be replaced, you will. To ensure that this doesn’t happen you need to create a chain of services. This client need to start innovate, start bringing more of digital to their customers or they will soon be out of business.
This could be thought as a simple product or service development. But as long as they just create monolithic services that can be replaced, they will. Service by service.
This is where we as technologists can help them. By bringing the latest in technology and marry that with their business knowledge – it is possible to create strong service chains that helps them bring new value to their customers.
For this client we discussed that in the addition of bringing our solutions and technical knowledge we could bring our iDays methodology. By embedding an innovation methodology into their processes we could aid them staying ahead of their customers.
I believe that this is the future of the consultant industry. It will not be in answering RFP’s, but to co-create value in a process where we bring technology insights and cross market experience to a business that wants to move a head.