Last week I held a presentation on urban evolution and the digitalization of our cities at the Swedish TechDays it was a conversation on the drivers behind the smartness or our cities. On how internet of things was enabling this.
If internet of things can digitalize our famers. Our cities can’t be far behind. The above image is from my technology vision talk, I shared this in the smart cities talk because I believe that what is happening here is important. We are not seeing robotic cows, but we are seeing the blur of the physical and digital worlds.
When a farmer painlessly can put a chip into cow and let it transmit data. Correlate that with data on milk quality, weather, food and all other data possible to capture. The farmer will embark on a journey that makes his business digital.
Similarly to what I discussed in my post about smart vending machines the farmer can draw insights and get a better understanding of his business. He can use these insights to optimize his farm and ensure the best quality of milk.
But this digitalization opens up for other business models as well. What if this farmer sold his insights to other farms? He could be rewarded for the effective way he runs his farm in more then one way. He could create new revenue streams. For a non-digitalized farmer this would be unthinkable.
For a digitalized farmer, this is just the art of the possible realized.